Novex was well on its way to implementing sustainability and targeting sustainability-committed businesses, but executive level endorsement was not translating into growth for the company.

Ci designed and executed a scalable research study to gain insight into this corporate attitude-action disconnect holding discussions with leading CEOs, and also with the decision makers in procurement to better understand their mind set. The findings helped clarify Novex’s focus and positioned the company as a tool to navigate through the little known world of business and sustainability.