The medium, in this case, was the message. The Greater Vancouver Regional District launched an innovative design competition – Design for the Environment (D4E) - with Emily Carr Institute of Art and Design. Specifically aimed at inspiring industrial designers to consider how they might make use of surplus plastic bags and electrical products, we created a postcard campaign made entirely from recycled toilet rolls donated from a chain of hotels in the region. This thought provoking idea led by example, proving GVRD could be equally resourceful when it came to the art of problem solving.