It’s amazing what you can see when you look through a specific lens - more than green, sustainability is coming to life in all areas of our lives.

Case in point...

When I first came across Add-art - a hugely popular firefox extension that blocks advertising images on web pages and replaces them with art images – I thought about Personal Sustainability. A fantastic idea, I thought, a break from the litany of messaging. But then I got to thinking about financial sustainability. As busy and invasive as they might seem, ads on web pages provide revenue for websites; revenue that ensures that we - the end consumer – don’t have to pay for the content that we consume.

No one portion of the sustainability matrix trumps the other - it’s based on needs/ wants at any particular time. Personally, I like the art. It makes for a welcome change…. yet, at the same time I’ve spent years developing a screen for the hundreds of banner ads I am presented with daily. I’d like to say that I was immune to them, but then again I’ve worked in marketing long enough to now just how persuasive advertising can be.

BTW – Anyone notice the similarities between the Add-art logo and the Sherwin Williams mark we blogged about previously?